Online Ordering
/Best Online Ordering Systems for Restaurants in the UK (2026)
A complete guide for UK and Ireland restaurants, takeaways, cafés, pubs and QSR brands, comparing the strengths, weaknesses and real costs of the leading online ordering systems so you can win more direct orders and keep more margin
Oliver Hartley · Published 12 June 2026
Compare the best online ordering systems for UK restaurants in 2026, including Flipdish, GloriaFood, Toast, Square, Slerp, Storekit, OrderYOYO and Hungrrr.
Online ordering is now the single highest-leverage part of a restaurant's technology stack. For takeaways, cafés, pubs, bakeries, quick-service and fast-casual operators, it decides how many orders you capture, how much margin you keep, and whether you own the customer relationship or hand it to a marketplace that rents it back to you at 25 to 35 per cent commission.
The best online ordering system does far more than bolt an order button onto your website. It lets customers order directly from your own site, branded app, Google profile, QR code or kiosk, then ties those orders into your POS, payments, loyalty, delivery, customer data and reporting so nothing falls through the cracks during service. That difference, between a basic ordering widget and a connected direct-ordering channel, is what separates the systems below.
We compared the leading online ordering systems on the criteria that actually decide whether direct ordering pays off: how much of the customer relationship and margin you keep, the channels and features on offer, total cost of ownership, ease of setup, and support. The result is a clear winner. Flipdish takes the top spot because it is the only platform here that turns direct online ordering into a full operating system, combining your own branded ordering website and app, marketplace aggregation, a restaurant-grade POS, a delivery network, loyalty and marketing in one place built specifically for hospitality.
That said, the right system depends on your restaurant type, order volume and growth plans, so read on for full breakdowns of all ten, including pros, cons, pricing and who each one is best for.
The best online ordering systems at a glance
- Flipdish: best all-in-one online ordering and operations platform for UK restaurants
- GloriaFood: best free, commission-free way to start taking direct orders
- Toast: best online ordering for restaurants already on Toast POS
- Square: best simple, affordable ordering for cafés and small operators
- Slerp: best branded direct ordering for premium independents and bakeries
- Storekit: best QR code ordering and order-and-pay for pubs, bars and dine-in
- OrderYOYO: best branded website and app for local takeaways
- Hungrrr: best low-cost branded app and website with 0% commission
- Shopify: best for ecommerce-style food brands and nationwide delivery
- WooCommerce: best flexible WordPress-based setup for food businesses
Competitor prices are the figures published by each provider for the UK and Ireland market at the time of writing. Flipdish plan pricing is shown as published on flipdish.com (per site, billed annually). Scores reflect our editorial assessment across the criteria set out at the end of this guide. Many ordering platforms quote per-account rather than per-rate-card, so confirm your exact pricing before committing.
/quick comparison
| Vendor | Best for | Pricing From | Key Strengths | Overall Score |
|---|---|---|---|---|
| Flipdish | All-in-one direct ordering and operations | From €69/month (per site, billed annually) | Own-brand website and app, Order with Google, kiosks, marketplace aggregation, POS, delivery, AI | 4.9 |
| GloriaFood | Free, commission-free starter ordering | Free (paid add-ons; card payments extra) | Free unlimited orders, no commission, website and Facebook ordering, QR, table reservations | 4.4 |
| Toast | Restaurants already on Toast POS | From £80 + VAT/month | Online ordering tied to Toast EPOS, loyalty, multi-location picker, strong kitchen workflows | 4.3 |
| Square | Simple, affordable ordering for cafés | Free (1.4% + 25p UK online) | Free plan, clear pricing, polished UX, click-and-collect, QR ordering, iOS friendly | 4.2 |
| Slerp | Branded direct ordering for premium brands | Quote-based monthly fee (commission-free) | White-label web and app, courier dispatch, catering, pre-orders, CRM, strong conversion | 4.1 |
| Storekit | QR ordering and order-and-pay | Free pay-as-you-go; storekit+ from £19/week | Browser-based QR order-and-pay, no app needed, takeaway, pay-at-table, 7000+ integrations | 3.9 |
| OrderYOYO | Branded website and app for takeaways | Commission on weekly revenue (quote-based) | Branded website and app, Cloud POS, marketing support, UK/Ireland focus | 3.8 |
| Hungrrr | Low-cost branded app and website | Quote-based monthly fee (0% commission) | Branded website and app, table ordering, QR, loyalty, push notifications, no long contract | 3.7 |
| Shopify | Ecommerce-style food brands | From £5/month (Basic from £19) | Polished storefront, strong ecommerce tooling, huge app ecosystem, nationwide delivery | 3.5 |
| WooCommerce | Flexible WordPress-based ordering | Free plugin (hosting from ~£15/month) | Full ownership, large plugin ecosystem, deep customisation for WordPress sites | 3.2 |
/top 10 platforms
01. Flipdish
🏆 Best All-in-One Online Ordering and Operations PlatformFlipdish is an all-in-one restaurant management platform used by more than 5,000 brands worldwide. It began as a family business run by brothers Conor and James McCarthy and is built specifically for takeaways, QSR and growing restaurant groups. Where most providers treat online ordering as a feature bolted onto a till or sold through third parties, Flipdish builds the whole stack around direct ordering and runs it from one place.
Starting software price: From €69/month (per site, billed annually; €89 if billed monthly). Transaction fees from: Quote-based, with transparent rates and no hidden fees.
This is the heart of why Flipdish wins this category. Restaurants can take direct orders through their own branded ordering website, native mobile app, Google Business profile, self-service kiosks, QR codes and POS, and every one of those orders is a direct order. You keep the customer relationship, the data and the margin instead of paying commission to a marketplace. The ordering website is AI-optimised and built for SEO, so it works to win you new direct customers rather than just serving the ones you already have.
The connected model is the real advantage. Online orders flow straight into the same system that handles your menus, payments, inventory, staff rotas, kitchen display, delivery dispatch and reporting. That removes the double data entry and the monthly cost of stitching five separate tools together, and it gives you one source of truth across every channel. If you also sell on Just Eat, Deliveroo and Uber Eats, Flipdish keeps your menus, pricing and availability in sync across all of them and consolidates those orders, alongside your direct orders, onto one dashboard and one kitchen display, which ends the tablet farm.
Flipdish has also leaned hard into practical AI for restaurants: an AI Phone Agent that answers during busy hours, demand forecasting, automated upsell and smart menu optimisation. Through integrations with Uber Direct, Stuart and others, it dispatches, tracks and delivers your direct orders under your own brand. Loyalty, vouchers and customer marketing are built in to bring guests back, and inventory, POS and reporting are designed for multi-outlet operations, so franchises and growing chains can manage menus centrally and see every site from one place.
Software pricing: Essentials from €69/month annually (€89 monthly). Pro from €99/month annually (€129 monthly). Advanced from €199/month annually (€249 monthly). Hardware and transaction fees are quote-based through Flipdish Pay.
- Direct ordering through your own branded website, app, Google profile, kiosks and QR codes
- Marketplace aggregation for Just Eat, Deliveroo and Uber Eats on one screen
- Connected POS, payments, kitchen display, inventory, rotas and reporting
- Loyalty, vouchers and customer marketing to drive repeat direct orders
- AI Phone Agent, demand forecasting, automated upsell and menu optimisation
- Delivery network via Uber Direct, Stuart and others, fulfilled under your brand
- Centralised menu management and multi-outlet reporting for groups and franchises
- Genuinely all-in-one: direct ordering, POS, payments, delivery, loyalty and marketing in one system
- Own branded ordering website and app with no marketplace commission on direct orders
- Marketplace aggregation keeps menus in sync and consolidates orders onto one screen
- SEO-optimised ordering site built to win new direct customers, not just serve existing ones
- Practical AI tools for phone orders, forecasting and upselling
- Scales cleanly from one store to a large group with centralised control
- Hands-on onboarding, a dedicated customer success manager and seven-day support
- No permanently free tier; plans start at €69 per month billed annually
- Transaction and hardware pricing is quote-based rather than a public rate card
- Delivers the most value when you use the whole stack, not just a basic ordering page
Best for: Restaurants, takeaways and groups that want to grow direct orders, consolidate marketplace channels and run their whole operation from one platform rather than stitching tools together
View full profile →02. GloriaFood
Best Free, Commission-Free StarterGloriaFood, now part of Oracle, is the most popular entry-level online ordering system in the world, with more than 20,000 restaurants across 100 countries. Its appeal is simple: a free-forever core that lets you take unlimited online orders from your own website and Facebook page with no commission.
Starting software price: Free core ordering. Transaction fees from: Card payment acceptance is a paid add-on; courier and gateway fees apply.
For a small independent that wants to test direct ordering without a software commitment, this is the lowest-risk way in. The free plan covers online ordering for delivery, takeaway and dine-in, plus table reservations, pre-orders, promotions, coupons, a QR ordering widget and a basic customer database. You can have an order button live on your existing website in minutes, and menu and pricing changes are quick to make from any browser. Because it is now owned by Oracle, it integrates cleanly with Oracle Simphony POS, and there is a paid POS bundle if you want hardware as well.
The catch is depth. GloriaFood is an ordering widget, not an operating platform. Reviewers consistently flag that you cannot upsell at checkout, inventory and item-level stock control are thin, and the order workflow is limited (accept or decline, with little in between). Card payment processing, a branded mobile app and some marketing tools sit behind paid add-ons, so the true cost climbs once you move past the free basics. Ambitious operators who want loyalty, deeper marketing, in-store payments, delivery management and multi-site control will outgrow it.
Pricing: Free core online ordering with unlimited orders and no commission. Paid add-ons for card payments, a branded app and marketing. Optional POS bundle from around $49/month per location on a two-year commitment with a free starter kit.
- Free forever for core online ordering, with no commission and unlimited orders
- Live on your website or Facebook page in minutes with minimal setup
- Covers delivery, takeaway, dine-in, table reservations and pre-orders
- QR ordering, promotions and a basic customer database included
- Integrates with Oracle Simphony POS
- An ordering widget rather than a full operating platform
- No upsell at checkout and limited inventory and stock control
- Card payments, a branded app and richer marketing are paid add-ons
- Restaurants with multi-site or loyalty needs will outgrow it
Best for: Small restaurants, cafés and takeaways that want to start taking direct orders quickly and cheaply, with simple needs rather than a deep connected platform
View full profile →03. Toast
Best for Restaurants Already on Toast POSToast is purpose-built for hospitality and used by well over 100,000 restaurant locations. It is best known as a POS, but its online ordering is a serious proposition for any restaurant already running, or planning to run, Toast as its main system.
Starting software price: From £80 + VAT/month. Transaction fees from: Quote-based.
The value comes from integration. Toast online ordering is designed to flow straight into Toast EPOS, so digital orders, in-house orders and kitchen operations all live in one ecosystem with no middleware. You get direct website ordering, mobile order-and-pay, customisable online ordering and a multi-location picker so customers can choose their nearest venue. Built-in loyalty and points programmes help lock in repeat orders, and the inventory and reporting tools are strong, with cost and profit tracking. Despite the depth, the back office stays approachable, helped by a clear step-by-step onboarding guide.
The trade-offs are familiar. Toast is more system than a small, simple takeaway needs, the monthly cost sits at the higher end for single-site operators who only want the basics, and it is Android-based, so it will not suit operators committed to existing iPads. It is also POS-first by design: if your till and operations live elsewhere, Toast online ordering is far less compelling as a standalone tool.
Software: Starter from £80 + VAT/month. Essentials £150 + VAT/month. Custom: bespoke pricing. Hardware and transaction fees are quote-based. No free trial.
- Online ordering tied tightly to Toast EPOS, with no middleware
- Customisable ordering, mobile order-and-pay and a multi-location picker
- Built-in loyalty and points programmes for repeat orders
- Strong inventory, cost and profit reporting
- More system than a small or simple takeaway needs
- Android only, so it will not suit operators who want to use existing iPads
- Monthly costs sit at the higher end for single-site operators
- Far less compelling unless Toast is your core POS
Best for: Busy restaurants that mix dine-in and takeaway and want online ordering as part of a wider Toast-led operating system
View full profile →04. Square
Best Simple, Affordable OrderingSquare serves millions of businesses and is built for small and medium operators. Its online ordering is a practical, low-friction option for cafés, bakeries and casual restaurants that want to take orders without complexity, and its interface is one of the cleanest around.
Starting software price: Free plan. Transaction fees from: 1.4% + 25p UK online; 1.75% in-person.
Square's strength is ease. Many operators already use it for payments and POS, so adding online ordering feels like a natural next step rather than a new project. Square Online lets you accept and manage orders online and in person, with a tidy ordering page, click-and-collect, QR code ordering and integrated payments. It runs on iOS, which suits anyone who already owns iPads, and it can connect to Deliverect or Otter to bring delivery orders together. You can start completely free and move up to the Square for Restaurants Plus plan when you need more takeaway-focused features.
Where it falls short is depth for delivery-heavy or multi-site operations. Square does not track ingredient usage, so close stock control is harder than on Flipdish or Toast, and it lacks the deeper loyalty, dispatch, customer marketing and multi-location tools that ambitious takeaways and groups need. It is very good at simple. It is less suited to running a serious direct-ordering growth engine.
Software: Free plan. Square for Restaurants Plus: £69/month per location. Premium: custom pricing. Transaction fees: 1.75% in-person, 1.4% + 25p UK online, 2.5% Virtual Terminal and Invoices. 30-day free trial on paid plans.
- Genuinely free plan to get started
- Publicly listed, transparent pricing
- Polished, modern interface that is quick to learn
- Click-and-collect, QR ordering and integrated payments
- iOS friendly with a range of hardware options
- No ingredient-level stock tracking, so close inventory control is harder
- Lacks deeper loyalty, dispatch and customer marketing tools
- Less suited to delivery-heavy operators or larger multi-site groups
Best for: Cafés, bakeries and small casual restaurants that want affordable, simple online ordering with clear pricing and a quick setup
View full profile →05. Slerp
Best Branded Direct Ordering for Premium BrandsSlerp is a UK-focused online ordering platform built for restaurants, bakeries, cafés and QSR brands that care about polish and brand. It is one of the strongest pure-play direct-ordering specialists, designed to move customers off marketplaces and onto your own web and app experience.
Starting software price: Quote-based monthly fee. Transaction fees from: Competitive courier and processing rates, commission-free on orders.
Slerp's pitch is straightforward: stop paying commission on every order, pay a single monthly fee instead, and keep full control of the customer relationship. It builds you a branded web ordering experience and a fully white-label app with push notifications, Apple Pay and Google Pay, and it claims direct ordering through Slerp converts around seven times better than the industry average and drives roughly 32 per cent higher spend than marketplaces. It handles click-and-collect, catering, pre-orders and direct delivery through courier partners including Uber, Stuart and Addison Lee, with all courier invoicing handled in-house. Built-in CRM and loyalty tools give you full visibility of customer data and buying habits.
The honest limitation is scope. Slerp is highly focused on branded direct ordering and delivery fulfilment. It is excellent at that, but it is not a full operating platform: if you also want in-store payments, a POS, deep inventory and wider operations in the same system, you will need to compare it against more complete platforms or stitch it together with other tools. Pricing is quote-based, so you will need a demo to get your number.
Pricing: Single monthly fee, quote-based by site count and feature set. Commission-free on orders, with competitive courier pricing rather than inflated transaction fees. No public rate card.
- Strong branded web and fully white-label app with Apple Pay and Google Pay
- Commission-free single monthly fee model
- High conversion and higher average spend than marketplaces
- Click-and-collect, catering, pre-orders and courier dispatch in one place
- Full customer data ownership with built-in CRM and loyalty
- Focused on direct ordering, not a full POS or operations platform
- No public pricing, so you need a demo to get a quote
- Restaurants wanting in-store payments and inventory in the same system should compare carefully
Best for: Premium independents, bakeries, cafés and QSR brands that want a polished, high-converting branded ordering experience and better control of the customer relationship
View full profile →06. Storekit
Best QR Ordering and Order-and-PayStorekit is a UK hospitality platform focused on online ordering, QR code menus, takeaway and order-and-pay, used by names like Pizza Pilgrims, BAO and Patty&Bun. It is especially strong for restaurants, pubs, bars and casual venues that want customers to order and pay from their phones.
Starting software price: Free pay-as-you-go; storekit+ from £19/week per location. Transaction fees from: Card transaction fee per order, no commission.
The standout is the QR order-and-pay experience. Customers scan a code and the menu opens instantly in their browser, with no app to download and nothing to log into. They build their order, including add-ons, sides and notes, and pay there and then, which cuts queues, speeds up service and lifts spend through automatic upsells. It covers takeaway (pickup and delivery), click-and-collect, pay-at-table and add-to-bill, with payouts in around 48 hours and over 7,000 integrations across EPOS, CRM and loyalty so you can add it without changing your stack. Menu upload is quick, with an auto-importer that works from a PDF or website link.
Storekit is deliberately focused on digital ordering and order-and-pay rather than being a complete restaurant operating system, so reviewers note thinner advanced reporting and occasional syncing quirks with third-party integrations. Larger or more complex operations may want a more robust EPOS underneath. For most venues that simply want fast, clean QR ordering and direct takeaway, it is an excellent fit, and the free pay-as-you-go tier makes it easy to trial.
Pricing: Pay-as-you-go is free to join and free to use, with a card transaction fee per order and no commission. storekit+ adds money-making features from £19/week per location. Custom enterprise pricing for larger groups.
- Browser-based QR order-and-pay with no app to download
- Free pay-as-you-go tier with no commission
- Takeaway, click-and-collect, pay-at-table and add-to-bill in one platform
- Automatic upsells, tipping, fast 48-hour payouts and quick menu upload
- Over 7,000 integrations across EPOS, CRM and loyalty
- Focused on ordering and order-and-pay, not a full operating system
- Advanced reporting is lighter than enterprise EPOS platforms
- Occasional syncing issues reported with some third-party integrations
Best for: Restaurants, pubs, bars and cafés that want fast QR ordering and order-and-pay, plus simple direct takeaway, without a heavy technology project
View full profile →07. OrderYOYO
Best Branded Website and App for TakeawaysOrderYOYO focuses squarely on helping local takeaways grow direct orders through their own branded website and app, with the UK and Ireland as its main market and a sales and operations office in Manchester. It is trusted by more than 13,000 restaurant partners.
Starting software price: Commission on weekly website and app revenue (quote-based). Transaction fees from: A small consumer service fee of around £0.50 per web and app order.
The model is built around reducing dependence on third-party delivery apps. OrderYOYO gives you a branded website and mobile app, a Cloud POS, marketing support including Google search ads, and direct contact with your own customers, and it positions itself on helping operators keep up to 20 per cent more profit versus the marketplaces. Crucially, its pricing is commission-based on weekly revenue, with rates that fall as your volume grows, calculated weekly so you always pay the lowest applicable rate. The consumer-facing service fee of around £0.50 per order is paid by the customer, not the restaurant.
The honest picture is more mixed than the marketing. Reviews are uneven, the commission structure can be hard to pin down without a sales conversation, and you are paying a percentage on customers who, by definition, are already yours. The roughly £79 per year Apple developer account for a branded iOS app is an extra most operators forget to budget for. For a takeaway that wants a done-for-you branded app and marketing support and is comfortable with a commission model, it can work well, but compare the all-in cost carefully against flat-fee alternatives.
Pricing: Commission on weekly website and app revenue, banded so higher volume means a lower rate, calculated weekly. Quote-based, so exact rates require a sales conversation. Branded app, Cloud POS and marketing support included.
- Done-for-you branded website and app for takeaways
- Cloud POS and marketing support, including Google search ads
- Weekly commission banding that falls as revenue grows
- Strong UK and Ireland focus and direct customer contact
- Commission charged on customers who are already yours
- Pricing is hard to pin down without a sales conversation
- Mixed customer reviews and an easily missed annual Apple developer cost
Best for: Local takeaways that want a branded website, app and marketing package done for them and are comfortable with a commission-based model
View full profile →08. Hungrrr
Best Low-Cost Branded App and WebsiteHungrrr provides branded online ordering websites and mobile apps for hospitality businesses, from takeaways and restaurants to hotels, bars and stadiums, with clients including Brewdog, Subway and Hilton. Its pitch is a low-cost monthly plan with 0% commission on orders.
Starting software price: Quote-based low-cost monthly subscription. Transaction fees from: Card acquiring and transaction fees apply via the card acquirer; 0% commission on orders.
Hungrrr's appeal is keeping more of every order. You pay a fixed monthly fee for your own branded website and iOS and Android app, and Hungrrr takes no commission no matter your takings, so the only per-order costs are standard card processing. It covers click-and-collect, home delivery (your own drivers or delivery partners), table ordering and QR ordering, with a points-based loyalty scheme, free push-notification marketing, full menu control from one dashboard and next-banking-day settlement to help cash flow. It integrates with a wide range of EPOS systems and there is no lengthy contract, which lowers the risk of trying it.
The trade-offs sit in customisation and add-ons. You cannot fully customise the mobile or QR ordering landing page, and some of the more advanced capabilities come as paid extras, so the true monthly cost depends on the features you switch on. As a focused ordering platform rather than a full operating system, it lacks the depth of the bigger all-in-one players, but for a business that specifically wants an affordable branded app and website with no commission, it is a strong, low-risk choice.
Pricing: Subscription model with a low-cost monthly fee, quote-based. 0% commission on orders, with card acquiring and transaction fees charged separately. No lengthy contract.
- 0% commission on orders, so you keep more of every sale
- Branded website and iOS and Android app on a low-cost monthly fee
- Click-and-collect, delivery, table ordering and QR ordering
- Points loyalty, free push-notification marketing and next-day settlement
- No lengthy contract and broad EPOS integration
- Limited customisation of the mobile and QR ordering landing page
- Advanced features come as paid add-ons that raise the real cost
- Not a full operating system, so less depth than all-in-one platforms
Best for: Restaurants, takeaways and hospitality businesses that want an affordable branded app and website with 0% commission and no long contract
View full profile →09. Shopify
Best for Ecommerce-Style Food BrandsShopify is not a restaurant-specific ordering system, but it is a strong choice for food businesses that behave more like ecommerce brands than traditional restaurants. Think meal-prep companies, bakeries shipping nationwide, packaged-food and subscription brands, and retail food operators.
Starting software price: From £5/month (Starter); Basic from £19/month. Transaction fees from: 2.0% + 25p on the Basic plan with Shopify Payments.
Shopify is flexible, polished and excellent for online sales. Its UK plans run from a £5/month Starter tier for social and link-in-bio selling, through Basic (around £19 to £25/month) and Grow (around £49 to £65/month) for scaling brands, to Advanced and an enterprise Plus tier. Shopify Payments processing falls as you move up the plans, from 2.0% + 25p on Basic to 1.5% + 25p on Advanced, and annual billing knocks roughly 25 per cent off the monthly fee. The storefront, checkout, abandoned-cart recovery and huge app ecosystem are best in class for ecommerce.
The catch for restaurants is that Shopify is built for shipping products, not for service. To handle delivery zones, collection time slots, kitchen workflows, modifiers, local delivery and POS integration properly, you will need apps, customisation and extra setup, and those app subscriptions stack up. Using a third-party payment gateway instead of Shopify Payments also adds a 0.5 to 2 per cent fee on top. For a busy takeaway or restaurant doing live service, a purpose-built platform is simpler and cheaper. For a food brand selling like a retailer, Shopify is hard to beat.
Pricing: Starter £5/month, Basic from £19/month, Grow from £49/month, Advanced from £259/month, Plus from around £1,800/month. Shopify Payments fees range from 2.0% + 25p down to 1.5% + 25p by plan. Third-party gateways add 0.5 to 2 per cent. Apps and premium themes are extra.
- Polished, conversion-focused storefront and checkout
- Strong ecommerce tooling and abandoned-cart recovery
- Huge app ecosystem and a clear upgrade path
- Excellent for nationwide shipping and subscription food brands
- Not restaurant-specific, so service workflows need apps and setup
- App subscriptions and premium themes raise the real cost quickly
- Third-party payment gateways incur an extra Shopify fee
Best for: Meal-prep, bakery, packaged-food and subscription brands that sell like ecommerce retailers rather than running live restaurant service
View full profile →10. WooCommerce
Best Flexible WordPress-Based SetupWooCommerce is the open-source ecommerce plugin for WordPress, and with the right food-ordering plugins it can run restaurant ordering. It suits operators who already have a WordPress site and want maximum control over the ordering flow.
Starting software price: Free plugin. Transaction fees from: Set by your chosen payment gateway; hosting from around £15/month.
The advantage is ownership and flexibility. You own the website, you can customise the ordering journey however you like, and you can draw on a vast plugin ecosystem to add menus, modifiers, delivery and collection, table ordering, printing, payments, loyalty and reporting. For a restaurant or food brand with WordPress expertise, or access to a developer, WooCommerce can be shaped into almost anything.
The downside is that the headline "free" is misleading. WooCommerce itself is free, but a working restaurant setup means paying for managed WordPress hosting (commonly £15 to £50/month for something that handles real traffic), an SSL certificate, security plugins, premium food-ordering and booking plugins, payment gateway fees, and developer time whenever something breaks or needs updating. It needs more setup and ongoing maintenance than any specialist platform here. It is the most flexible option on the list and the least turnkey.
Pricing: WooCommerce plugin is free. Real-world costs include managed hosting from around £15/month, SSL, security and premium plugins, payment gateway fees, and developer time. Total cost depends entirely on your build.
- Full ownership of your site and ordering flow
- Vast plugin ecosystem and deep customisation
- No platform commission; costs are yours to control
- Strong fit if you already run WordPress
- "Free" plugin still requires hosting, plugins and maintenance budget
- Most setup and ongoing upkeep of any option here
- Needs WordPress expertise or developer support to run well
Best for: Restaurants and food brands with WordPress expertise that want full control and are willing to build and maintain their own ordering setup
View full profile →/verdict
How to choose the right online ordering system
The right online ordering system depends on your restaurant type, order volume, customer journey and growth plans. A few points decide which one will actually serve you best.
Decide between an ordering widget and a platform. This is the single biggest fork. A free or low-cost widget like GloriaFood gets you taking orders quickly, but it stops at the order. A platform like Flipdish connects ordering to POS, payments, loyalty, delivery and data, which is what you need once direct ordering becomes a real channel rather than an experiment.
Work out how you actually pay. Online ordering pricing comes in three shapes: a flat monthly fee (Flipdish, Hungrrr, Slerp), commission on revenue (OrderYOYO), or per-transaction only with a free base (GloriaFood, Storekit pay-as-you-go, Square). On a commission model you keep paying a percentage on customers who are already yours, so as volume grows a flat fee usually wins. Model your expected monthly orders against each structure before you commit.
Make sure you own the customer and the data. The whole point of direct ordering is to escape the marketplace tax and own the relationship. Check that you keep full customer data, can run your own loyalty and marketing, and control the brand experience end to end. Systems that hand you the data (Flipdish, Slerp) are worth more than ones that keep you at arm's length from your own customers.
Match the channels to your venue. A delivery-led takeaway needs a branded site and app, marketplace aggregation and dispatch. A pub or casual dining room needs QR order-and-pay at the table (Storekit is built for this). A café needs simple click-and-collect (Square is ideal). A nationwide food brand needs ecommerce shipping (Shopify). Buy for how your customers actually order.
Look at total cost, not the headline. The sticker price is only part of it. Add card processing, courier costs, paid add-ons (branded apps, loyalty, marketing), and for WordPress builds, hosting and developer time. A "free" widget with paid payments and a paid app can end up dearer than a higher all-in plan that includes everything.
Leave room to grow. If you plan to add sites, channels or delivery, choose a platform with multi-outlet support and marketplace aggregation so you do not have to migrate later. Switching ordering systems mid-growth is painful and costs you orders during the changeover.
How we ranked these systems
We assessed each system across the six factors that matter most for online ordering, weighted by importance:
- Direct ordering and customer ownership (30%): commission model, branded web and app, and whether you keep the customer relationship and data.
- Features and channels (25%): website, app, Order with Google, QR, kiosk, click-and-collect, delivery, loyalty and marketing.
- Pricing and total cost (20%): monthly fees, transaction fees, commission, add-ons and overall value.
- Ease of use and setup (15%): how quickly you can launch and how simple it is to run during service.
- Support and onboarding (5%): the support channels available and how effective they are.
- Reputation (5%): customer reviews and feedback.
Our assessment draws on each provider's feature set, published pricing and customer reviews. Flipdish came out on top because it scores strongly on direct ordering and features while bundling the POS, delivery, loyalty and marketing capabilities that the widget-first and POS-first systems leave you to source separately.
Next steps
The fastest way to see whether the top pick fits your restaurant is a tailored walkthrough of the ordering website and app, the channels you would use, and your exact pricing. You can book a Flipdish demo at flipdish.com and see a system that grows your direct orders and runs your operations from one place.
/frequently asked questions
What is the best online ordering system for restaurants in the UK?
Flipdish is our top pick for UK and Ireland restaurants in 2026 because it is the only platform that turns direct ordering into a full operating system: your own branded website and app, Order with Google, kiosks, marketplace aggregation, POS, payments, delivery, loyalty and marketing in one place. GloriaFood is the best free starter, Slerp is the strongest branded-ordering specialist, and Square is the easiest option for small cafés.
What is the best commission-free online ordering system?
Several systems are commission-free on orders, including Flipdish (on direct orders), Slerp, Hungrrr and Storekit. The difference is the model: Slerp and Hungrrr charge a flat monthly fee, Storekit has a free pay-as-you-go tier with only a card fee per order, and Flipdish bundles ordering into a wider platform. Commission-free means you still pay card processing and, where relevant, courier costs, but no percentage cut on each order.
How much does an online ordering system cost for a restaurant?
Costs range from free (GloriaFood core, Storekit pay-as-you-go, Square's base plan) to a flat monthly fee (Flipdish from €69/month per site billed annually, Hungrrr and Slerp quote-based), to commission on revenue (OrderYOYO). Add card processing, courier fees and any paid add-ons such as a branded app, loyalty or marketing to get the true total cost of ownership.
Should I use my own ordering system or rely on Just Eat, Deliveroo and Uber Eats?
Marketplaces bring reach but charge 25 to 35 per cent commission and keep the customer relationship. A direct online ordering system lets you take commission-free orders from your own site and app and own the customer data, while platforms like Flipdish also aggregate your marketplace orders onto one screen, so you can use both channels without running a tablet farm. Most operators use marketplaces for discovery and a direct system to grow margin and repeat business.
Which online ordering system is best for QR code and order-and-pay?
Storekit is purpose-built for QR ordering and order-and-pay, with a browser-based experience that needs no app, making it a strong fit for pubs, bars and dine-in. Flipdish and Square also offer QR ordering as part of a wider platform, and Toast includes mobile order-and-pay for restaurants on its POS.
Do I own my customer data with an online ordering system?
With a direct online ordering platform such as Flipdish or Slerp, yes: you keep full customer data and can run your own loyalty and marketing. This is the main advantage over marketplaces, which hold the customer relationship. Check the data and marketing terms of any system before committing, as some give you more access and control than others.
Which online ordering system is best for multi-site restaurant groups?
Flipdish is designed for multi-outlet operations, with centralised menu management, reporting across sites and marketplace aggregation built in. Toast and Slerp also support multiple locations, though Flipdish bundles the ordering, delivery and marketing tools that growing groups typically need, which reduces the number of separate systems you have to manage.
Can I take online orders without paying for a website?
Yes. Most systems here build you an ordering site or page as part of the package, and several (Flipdish, Storekit, Hungrrr) let customers order directly through your Google Business profile, social channels or a QR code. GloriaFood and Storekit also offer free ways to start, so you can take direct orders even if you do not yet have a full website.